09/01/17
Belgrade, January 9, 2017 – Brand Knjaz Miloš started the new year with new, redesigned bottle, which will become available in the entire country during January. By introducing new look and design of PET bottle, Knjaz Miloš marks 205 years of its eponymous brand.
“Even with the new bottle, Knjaz continues promoting the quality and values that made it a symbol of family tradition and part of the common history. We believe that it is the tradition of more than two centuries that obliges us to continually present the highest achievements of our industry to the fans of authentic Knjaz Miloš mineral water, which became synonymous with this category.
Another innovation of the new Knjaz bottle is that the brand name is written in Braille alphabet, allowing blind and visually impaired citizens to read it. By starting this pioneering venture on our market, Knjaz Miloš wants to set a good example to all manufacturers and send a message that by caring for all consumers we make our everyday easier and more beautiful.
New bottle is inspired by old glass packaging of Knjaz and by this redesign company introduces the global trend of returning to classic, recognizable and timeless forms. By its attractiveness and ease of use, Knjaz in new bottle returns to the simplicity and looks that made it famous.
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