KNJAZ MILOŠ AND PEPSI TEAM UP IN SERBIA AND MONTENEGRO
Knjaz Miloš company became the official producer and distributor of Pepsi brands of non-alcoholic carbonated beverages for the markets of Serbia and Montenegro. The global brands Pepsi, Pepsi Max, 7Up, Mirinda, Evervess and Ivi are now brought to store shelves and in front of consumers by the Knjaz Miloš team, together with the company’s already well-known leading regional brands: Knjaz Miloš, Aqua Viva, Guarana, ReMix Knjaz, Tube, Golf and Gusto.
The new business move will enable additional growth of the company, which has recorded continuous progress and developed the regional market of non-alcoholic beverages through innovative operations over the past few years.
“This is a big milestone for the Knjaz Miloš company, because our portfolio becomes a comprehensive and strong combination of leading regional and world-famous beverages. Our mission is to continue writing the rich history of Knjaz Miloš, and this strategic step allows us to do just that, to build a company for the future on the foundations of tradition – a stimulating place to work, where the team is constantly growing and progressing, working with iconic products and leaving a mark on market”, says Miloš Stojisavljević, CEO of Knjaz Miloš.
“Mattoni 1873, as the largest producer and distributor of non-alcoholic beverages in Central Europe, continues its investments in Serbia. I am very happy that Knjaz Miloš is part of our big family and sure that the local team, with its proven expertise, will present Pepsi brands to consumers and partners in a new and impressive way, making the volume of our business in this part of Europe continuously grow”, says Alessandro Pasquale, CEO and owner of Mattoni 1873.
“Building strong relationships with consumers, partners, and the entire community in which we operate is key to sustainable success in the marketplace. This partnership will help us achieve just that – to continue inspiring people through our brands and offering products of the highest quality to our consumers. We are pleased to have this opportunity to grow together”, says Christophe Guille, CEO of Europe Franchise Business at PepsiCo.
With the newest addition to its portfolio, Knjaz Miloš is expected to sell close to half a billion beverage units, with more than 1000 employees and more than 150 million EUR annual sales.